Every event, where it fires and what it sends.

1. 1 project_switch_clicked unchanged 27 places

   What it sends

   TodayAfter

   from_project_name{{RegEx Table - project_name}}

   from_project_name{{RegEx Table - project_name}}

   Keep ok

   to_project_name{{Custom JS - clicked_project_name}}

   to_project_name{{Custom JS - clicked_project_name}}

   Keep ok

   Where it fires

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

2. 2 site_visit_cta_clicked 1 dropped 1 added 5 places

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep ok

   cta_name{{Click Text}}

   cta_name{{Click Text}}

   Keep ok

   source{{URL - utm_source}}

   removed

   Drop NEVER ARRIVES Wired to {{URL - utm_source}}, which is a TRAFFIC source where the schema means where on the page. Undefined on a direct visit, so MoEngage drops the key entirely and it has never once arrived. utm_source is also already collected free.

   not sent

   cta_location{{CJS - cta_location}}

   Add new Same reason as lead_form_opened: cta_name alone cannot say which Request private Tour was clicked.

   Where it fires

   

   

   

   

   

3. 3 brochure_download_clicked 1 dropped 3 places

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep ok

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep ok

   page_url{{Page URL}}

   removed

   Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep ok

   Where it fires

   

   

   

4. 4 compare_projects_clicked 1 dropped from the dataLayer

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   page_url{{Page URL}}

   removed

   Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   Where it fires

   No element to point at: the website pushes it to the dataLayer when the thing happens.

5. 5 lead_form_opened 2 dropped 2 added 1 place

   What it sends

   TodayAfter

   form_id{{Form ID}}

   form_id{{CJS - form_id}}

   Rewire sometimes empty (46/47) {{Form ID}} is a built-in that populates on FORM events; this trigger is Element Visibility, so it reads nothing. Measured empty in 46 of 47. The site's own code computes formId internally and never puts it on the DOM, but it is derivable: project_enquiry_modal inside the open enquiry dialog, contact_us_body inside section#enquire.

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep sometimes empty (14/47) Works. Empty in 14 of 47 and every one of those is off a project page, which is correct.

   source{{URL - utm_source}}

   removed

   Drop NEVER ARRIVES Wired to {{URL - utm_source}}, which is a TRAFFIC source where the schema means where on the page. Undefined on a direct visit, so MoEngage drops the key entirely and it has never once arrived. utm_source is also already collected free.

   not sent

   removed

   Drop held back, never sent Held back since day one and not buildable as defined. page_type is not the form's own type, and the site has one form type per page kind, which form_id now carries.

   not sent

   cta_name{{Click Text}}

   Add new Enquire, Brochure, Private Tour or Request private Tour. The question the event could not answer.

   not sent

   cta_location{{CJS - cta_location}}

   Add new secondary_nav, project_details, lets_connect or contact_page_body, from the nearest ui- section class. This is what separates the sub-nav Enquire from the header Enquire, which cta_name cannot.

   It also changes when it fires

   Today: Element Visibility on form.ui-form, 50% on screen, once per element

   After: Click on the four CTA selectors, plus Element Visibility retained ONLY for the inline form on /contact-us/

   Three fixes in one change. The CTA identity exists only at click time: all four CTAs open ONE shared modal whose markup carries no id, no data-*, and an EMPTY <h2> title, so no variable reading the form can recover which button opened it. A click trigger also makes the event mean someone CHOSE to open a form rather than a form scrolled past, which is what produced 16 fires in one sitting.

   Where it fires

   

   The enquiry form is portalled into the page only while the modal is open, so it does not exist until one of the CTAs is clicked.

6. 6 location_connectivity_viewed 1 dropped from the dataLayer

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   page_url{{Page URL}}

   removed

   Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   location_topic{{Click Text}}

   location_topic{{Click Text}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   Where it fires

   No element to point at: the website pushes it to the dataLayer when the thing happens.

7. 7 primary_cta_clicked 1 dropped 1 added 15 places

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep sometimes empty (7/36)

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep sometimes empty (7/36)

   page_url{{Page URL}}

   removed

   Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep ok

   cta_name{{Click Text}}

   cta_name{{Click Text}}

   Keep ok

   destination_url{{Click URL}}

   destination_url{{Click URL}}, held back when empty

   Rewire sometimes empty (30/36) Empty in 30 of 36, every one a CTA that opens a modal rather than navigating. Correct to be absent, wrong to be sent blank.

   not sent

   cta_location{{CJS - cta_location}}

   Add new cta_name read ENQUIRE for 11 of 36 clicks across two different buttons. Today they are only tellable apart by destination_url being empty, which is an accident rather than an identifier.

   Where it fires

   

   

   

   

   

   

   

   

   

   

   

   

   

   

   

8. 8 project_card_clicked 1 dropped 8 places

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep ok

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep ok

   page_url{{Page URL}}

   removed

   Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep ok

   destination_url{{Click URL}}

   destination_url{{Click URL}}

   Keep ok

   Where it fires

   

   

   

   

   

   

   

   

9. 9 project_page_viewed 1 dropped on page load

   What it sends

   TodayAfter

   project_name{{RegEx Table - project_name}}

   project_name{{RegEx Table - project_name}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   project_location{{RegEx Table - project_location}}

   project_location{{RegEx Table - project_location}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   page_url{{Page URL}}

   removed

   Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

   page_type{{RegEx Table - page_type}}

   page_type{{RegEx Table - page_type}}

   Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

   Where it fires

   No element to point at: it fires when the page loads.

10. 10 qr_code_scan_landing 1 dropped on page load

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    campaign_name{{URL - utm_campaign}}

    campaign_name{{URL - utm_campaign}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    No element to point at: it fires when the page loads.

11. 11 website_visit 1 dropped on page load

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep ALWAYS EMPTY Empty in all 25, but every one fired off a project page where empty is correct. Keep and re-measure once it fires on a project page.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep ALWAYS EMPTY Same as project_name.

    page_url{{Page URL}}

    removed

    Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep ok

    Where it fires

    No element to point at: it fires when the page loads.

12. 12 faq_viewed 1 dropped 32 places

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    faq_question{{Click Text}}

    faq_question{{Click Text}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

    

13. 13 project_video_completed 1 dropped 1 place

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    video_id{{Custom JS - youtube_video_id}}

    video_id{{Custom JS - youtube_video_id}}

    Investigate no data yet Same variable as project_video_played. No data yet; settle it there.

    watch_seconds{{Video Current Time}}

    watch_seconds{{Video Current Time}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    completion_pct{{Video Percent}}

    completion_pct{{Video Percent}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

14. 14 amenity_viewed 1 dropped from the dataLayer

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    amenity_name{{Click Text}}

    amenity_name{{Click Text}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

15. 15 configuration_viewed 1 dropped 5 places

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    configuration{{Click Text}}

    configuration{{Click Text}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

    

    

    

    

16. 16 floor_plan_viewed 1 dropped 3 places

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

    

    

17. 17 pricing_section_clicked 1 dropped 2 places

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    price_band{{Click Text}}

    price_band{{Click Text}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

    

18. 18 project_section_viewed 1 dropped 12 places

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    page_url{{Page URL}}

    removed

    Drop no data yet Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    section_name{{Click Text}}

    section_name{{Click Text}}

    Keep, unverified no data yet This event has not fired since the exports began, so the attribute has never been observed arriving.

    Where it fires

    

    

    

    

    

    

    

    

    

    

    

    

19. 19 project_video_played 1 dropped 1 place

    What it sends

    TodayAfter

    project_name{{RegEx Table - project_name}}

    project_name{{RegEx Table - project_name}}

    Keep ok

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep ok

    page_url{{Page URL}}

    removed

    Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep ok

    video_id{{Custom JS - youtube_video_id}}

    video_id{{Custom JS - youtube_video_id}}

    Investigate NEVER ARRIVES Never arrives across 6 events. The embed URL DOES carry the id (/embed/YO7ZHbLSpl0?...) and the regex should match it, so the cause is not yet known. Reproduce in Preview and read {{Video URL}} at the moment the trigger fires before changing anything.

    Where it fires

    

20. 20 lead_form_abandoned unchanged from the dataLayer

    What it sends

    TodayAfter

    form_id{{DLV - lead_form_id}}

    form_id{{DLV - lead_form_id}}

    Keep ok

    fields_completed{{DLV - lead_fields_completed}}

    fields_completed{{DLV - lead_fields_completed}}

    Keep ok

    abandonment_step{{DLV - lead_abandonment_step}}

    abandonment_step{{DLV - lead_abandonment_step}}

    Keep ok

    time_to_abandon{{DLV - lead_time_to_abandon_seconds}}

    time_to_abandon{{DLV - lead_time_to_abandon_seconds}}

    Keep ok

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

21. 22 lead_submitted unchanged from the dataLayer

    What it sends

    TodayAfter

    project_name{{DLV - lead_project}}

    project_name{{DLV - lead_project}}

    Keep ok

    enquiry_type{{DLV - lead_enquiry_type}}

    enquiry_type{{DLV - lead_enquiry_type}}

    Keep sometimes empty (16/22) Empty in 16 of 22 and every one is a form other than Contact Us, where the select does not render. Correct.

    location{{DLV - lead_location}}

    location{{DLV - lead_location}}

    Keep sometimes empty (16/22) Same as enquiry_type.

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

22. 24 otp_verified unchanged from the dataLayer

    What it sends

    TodayAfter

    verification_method{{DLV - otp_verification_method}}

    verification_method{{DLV - otp_verification_method}}

    Keep ok

    verification_status{{DLV - otp_verification_status}}

    verification_status{{DLV - otp_verification_status}}

    Keep ok

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

23. 26 brochure_downloaded 1 dropped from the dataLayer

    What it sends

    TodayAfter

    project_name{{DLV - project_slug}}

    project_name{{DLV - project_slug}}

    Keep ok

    project_location{{RegEx Table - project_location}}

    project_location{{RegEx Table - project_location}}

    Keep ok

    page_url{{Page URL}}

    removed

    Drop ok Duplicates MoEngage's own URL attribute, which arrives free on every event. Measured identical in 49 of 52 blocks; the 3 differences are a #fragment and a gtm_debug parameter, i.e. the same page.

    page_type{{RegEx Table - page_type}}

    page_type{{RegEx Table - page_type}}

    Keep ok

    brochure_id{{DLV - brochure_id}}

    brochure_id{{DLV - brochure_id}}

    Keep ok

    brochure_type{{DLV - brochure_type}}

    brochure_type{{DLV - brochure_type}}

    Keep ok

    configuration{{DLV - configuration}}

    configuration{{DLV - configuration}}

    Keep ALWAYS EMPTY Empty in both events, and correctly so: a project-level brochure has no single configuration. Fills when a configuration-specific brochure exists.

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

24. 28 lead_form_partially_completed unchanged from the dataLayer

    What it sends

    TodayAfter

    form_id{{DLV - lead_form_id}}

    form_id{{DLV - lead_form_id}}

    Keep ok

    fields_completed{{DLV - lead_fields_completed}}

    fields_completed{{DLV - lead_fields_completed}}

    Keep ok

    last_field_completed{{DLV - lead_last_field_completed}}

    last_field_completed{{DLV - lead_last_field_completed}}

    Keep ok

    Where it fires

    No element to point at: the website pushes it to the dataLayer when the thing happens.

Nothing matches that filter.