Rustomjee × Mitasys
What has been built on the MoEngage container, what each event actually measures, and the evidence behind every change. Written for the people who need to validate it: MoEngage, Rustomjee and the website team.
Every event we send to MoEngage: where it fires on the real site, what it sends today, and what changes. Each attribute was checked against what MoEngage actually received, not against what the tags are set to send. Three have never once arrived, one is empty in 46 of 47 events, and 17 tags send a value MoEngage already collects for free.
A second enquiry from the same browser was overwriting the first person's profile rather than creating its own, so one number pointed at someone else and the other at nothing. What caused it, the change now live on the MoEngage container, and the four independent checks that prove it works. Includes a simulator: submit enquiries as three people, with the gate off and on, and watch what happens to each profile.